Translation 35. Ms Natthita Opaspipat helps IKEA to avoid infelicitous commercial Transliterations
In the Wall Street Journal for 5 June 2012, James Hookway refers to Ms Opaspipat’s commendable efforts in his article titled
‘IKEA’s Products Make Shoppers Blush in Thailand. Swedish Retailer Hires Local Linguists to Police Racy Translations’.
A promising sign of linguistic sensitivity.
See also this earlier comment.