Translation 35. Ms Natthita Opaspipat helps IKEA to avoid infelicitous commercial Transliterations

In the Wall Street Journal for 5 June 2012, James Hookway refers to Ms Opaspipat’s commendable efforts in his article titled
‘IKEA’s Products Make Shoppers Blush in Thailand. Swedish Retailer Hires Local Linguists to Police Racy Translations’.
A promising sign of linguistic sensitivity.

See also this earlier comment.

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